Aspiring founders

Have you been through a startup support programme already? They are great at building your momentum and confidence. Our coaching offers something additional: a space to  zoom out and work through the  challenges that don’t  fit into a standard business development playbook.

Our coaching can help you work through your real-world challenges  in food and agriculture:

• Building trust with farmers or customers who don’t behave like your pitch deck predicted
• Aligning your team when it’s growing too fast (or shrinking)
• Staying sane and strategic while navigating funders, partners, and politics

Don’t fit the typical funding mould, and struggle to find support tailored to your systemic business or social enterprise?  Maybe you are designing something regenerative and community-led with a revenue model that's unusual, or you're testing an idea reaching people outside the formal, planned economy.

Coaching can help you work through the real-world challenges of doing business differently:

• Turning your “regenerative” vision into actual practice and business value
• Earning trust and creating value where others only see “risk”
• Making sense of blended income streams  like sales, grants, partnerships
• Translating community credibility into business credibility

We begin with a focused session to understand your current reality as a founder, as a team, as a business. We’ll talk about what’s working, what’s stuck, and where you want support. Together, we choose a focus area for the journey ahead, and we decide our meeting cadence.

We bring practical tools and create reflective space and you bring your questions, your decisions, your growth edges. Sessions can focus on strategy, leadership, team dynamics, scaling, or simply staying sane while building something big or new.  We can bring high structure, or not, depending on your needs.

At the end of the coaching phase, we hold a closing session. What’s shifted? What’s still emerging? What do you want to carry forward, and how do we want to stay connected?