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What kind of business should we build?

What kind of business does today's moment ask for?


We are exploring what it would take to build enterprises that create long-term value, distribute it more fairly, and strengthen the systems they depend on.


Through a series of conversations with founders, investors, farmers, and practitioners, we are trying to understand what a different kind of venture could look like.

Our starting point

Our starting point

Our starting point

Most businesses today operate within a familiar logic: grow fast, optimise performance, make money.


This logic has created enormous value in many ways. But it has also created fragility: in our supply chains, in ecosystems, in social systems.


It is increasingly clear that business as usual is no longer working well enough for the world it depends on. 

What we're seeing

Our starting point

Our starting point

Across investor networks, leadership circles, and operating companies, some ideas are gaining ground.


Stewardship instead of extraction; patient capital instead of short-sightedness; stakeholder governance instead of narrow ownership; leadership integrity and inner development.


These are signals that the underlying logic of business is starting to shift: from optimisation alone, toward responsibility, resilience, and long term legitimacy.

Why conversations

Our starting point

Why conversations

In a world saturated with certainty and with opinions, we want learn through conversation.


These conversations help us answer a question that matters for us: what kinds of businesses should we be building today, to bring about a better tomorrow?


We don't know where they'll lead, but we think they'll bring to life the true options for regeneration and the multiple faces of regenerative business.


 

Coming soon.... regenerative venture dialogues...

Coming soon.... regenerative venture dialogues...

Coming soon.... regenerative venture dialogues...

Coming soon.... regenerative venture dialogues...

Coming soon.... regenerative venture dialogues...

Coming soon.... regenerative venture dialogues...

Our Antibrief

Alongside these dialogues, we’ve developed what we call an anti-brief.


The anti-brief is a way of holding the question open. It explores ideas such as:


business as part of a wider system, not separate from it 

value emerging through relationships 

growth that is calibrated to context and capacity 

ownership, governance, and capital as design choices that shape who benefits 


It is intentionally incomplete. It offers a set of lenses and provocations prompting elaboration, disagreement, discussion.

Read the antibrief
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